Currently, Vietnam’s coffee is ranked 2nd in the world for exporting. This also shows the quality of coffee beans as well as the deliciousness of Vietnamese coffee.
Vietnam with the desire to maintain its position as a major coffee exporter. As well as can double the added value in coffee production by improving the yield and quality of coffee beans.
On August 1, 2020, the Free Trade Agreement between Vietnam and the European Union (EVFTA) came into force. Since the agreement, Vietnamese coffee products are not subject to tax anymore. Prices will be more reasonable as well as output to international markets will be easier.
The Ministry of Finance of Vietnam has supported businesses and people to grow tax-free coffee and use land, thereby promoting coffee bean exports. Enterprises are also recommended by the Ministry of Industry and Trade to focus on cultivating and developing production in association with the sustainable environment to attract consumers.
Due to the impact of covid 19, the price of coffee beans has increased due to more difficult exports to countries. But that is also an opportunity for Vietnam to try to export coffee beans with the disease situation, thereby bringing more value.
Vietnamese coffee export ranking will probably be improved if it can access other potential markets such as Northern Europe, India…
The identification of a Vietnamese coffee brand will affect the value of coffee exports, enhance the country’s position and build a great trust
Vietnamese coffee can improve the quality and output, access more deeply into new schools, building a Vietnamese coffee brand needs positive changes.